Hamburger Brewery 1800-1900 - Premium poster with matte paper

Poster with a picture of the Hamburger Brewery's horses and carriage at the turn of the century.

The Hamburgerbryggeriet in Stockholm was one of the city's most important breweries and a pioneer in Swedish beer production at the turn of the century. Located in the Oxhuvudet neighborhood on Luntmakaregatan, the brewery had its roots in the 17th century but grew significantly during the 19th century. After the guild system was abolished in 1846, it became possible for more people to start breweries, and the Hamburgerbryggeriet developed into a modern industry under the leadership of entrepreneurs such as the German Franz Heiss and the brewmaster Georg Sellmann. The arrival of pilsner beer In 1877, Hamburgerbryggeriet became the first brewery in Sweden to produce pilsner, a bottom-fermented beer inspired by Bohemian recipes from Pilsen in the Czech Republic. The initiative came from Franz Heiss, who encouraged Sellmann to experiment with this new type of beer. Pilsner, with its light color and distinct hop bitterness, was initially unwelcome among Swedes who were used to sweeter Bavarian beers and Swedish lagers. But thanks to targeted marketing, including through Operakällaren, pilsner soon gained popularity and became a great success for the brewery. At the turn of the century, Hamburgerbryggeriet produced approximately 14 million half bottles, a large portion of which was pilsner, marking a break with previous Swedish beer production that ceased in 1885. Brewery operations During the latter half of the 19th century, the Hamburger brewery was extensively modernized. In 1850, it was purchased by Georg Reinhold Svensson, who installed a steam engine to streamline production. In 1866, it was sold to a trio in which Franz Heiss became a key figure. In 1869, AB Hamburgs Bryggeri was founded, and with Heiss as director and Sellmann as brewmaster, the business grew. After the premises on Luntmakaregatan became too small, the brewery moved in 1888–1889 to new, modern premises in the Riddarsporren neighborhood at Surbrunnsgatan/Norrtullsgatan. An extensive complex was built here with a brewhouse, fermentation cellar, bottling facilities, stables and a manager's villa, making it Stockholm's largest brewery at the time. Distribution by horse and cart The distribution of Hamburgerbryggeriet's beer was primarily done by horse-drawn wagons, which was standard at the turn of the century. The beer was delivered to pubs, hotels and retail outlets, but private individuals could also buy directly from the delivery trucks. The brewery had a large stable with room for 145 horses by 1906, and distribution remained horse-drawn well into the 20th century. It was not until 1903 that the first truck was purchased, but horses dominated until 1952, when the last horse-drawn brewer's wagon, pulled by the half-Denner Modig, was taken out of service. The horses were not only used for practical purposes but also became an advertising feature for the brewery. Significance and legacy The Hamburger brewery's introduction of pilsner beer revolutionized Swedish beer drinking culture and laid the foundation for its dominance during the 20th century. By joining the AB Stockholms Bryggerier cartel in 1890, the brewery strengthened its market position, although it later merged with Pripp-Bryggerirna in 1964. Operations at Riddarsporren continued until 1970, when production was moved to Bromma. Buildings such as the brewery house, designed in 1914 by Edward Ohlsson, remain and are used for other purposes today, as a reminder of the brewery's heyday. The Hamburger brewery was a central player in Stockholm's industrialization and helped shape the city's beer culture, with its innovative production and horse-drawn distribution that characterized city life at the turn of the century.

Our premium quality, heavier, white, matte paper has a natural, smooth, uncoated finish that feels luxurious to the touch.