Stockholm Breweries 1952 - Premium poster with matte paper

Poster with a picture of a truck that has lost its load of beer crates and beer bottles.

A truck from AB Stockholms Bryggerier, marked with the text "Hamburger Bryggeriet", has dropped its load of beer bottles and crates, which are now scattered on the street. Many bottles have been smashed, and broken glass is mixed with intact bottles in a mess on the street.

The beer crates, made of wood, are of the larger type common during this period and were colloquially called "soffa" - a name referring to their rectangular, sturdy shape reminiscent of a small bench. These wooden crates were sturdy and designed to withstand heavy loads and be reusable, which was standard before plastic crates became more common later in the 20th century. A typical "soffa" from this period usually held 50 bottles, arranged in a grid pattern to maximize space and ensure stability during transport.

In the foreground, a man in white work clothes, possibly a brewery employee, is seen feverishly trying to collect the bottles that are still intact and place them in one of the cracked wooden crates. Around him, several spectators, dressed in period clothing such as hats and coats, are watching the event with mixed expressions of curiosity and surprise. Another person with a broom in his hand seems ready to sweep up the spillage and broken glass.

The image provides a glimpse into everyday life in 1950s Stockholm, where an unfortunate incident like this quickly becomes a public spectacle, while also illustrating the transportation and distribution methods of the time for goods such as beer – a staple in society – and the use of the characteristic wooden crates, or "sofforna", that were part of the logistics of the brewing industry.

Our premium quality, heavier, white, matte paper has a natural, smooth, uncoated finish that feels luxurious to the touch.