The beer can was introduced in Sweden on October 1, 1955. On that date, strong beer was allowed to be sold at Systembolaget.
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The beer can was described in contemporary advertisements as practical, easy to sell, buy, carry, store, cool and open.
Open yes, a special opener was needed for the purpose as at the time the type of practical opener used today had not yet been invented.
The beer can was manufactured by the company PLM Plåtmanufaktur and was made of sheet metal.
15% discount on the poster celebrating the beer can on its 70th anniversary!