Sjöberg Bildbyrå Fotograf Kristoffersson
Lambretta Milano 1950 - Premium poster with matte paper
Choose whether you want to order the image printed within a white frame or as a full-bleed image. Depending on the format, the image may be cropped differently.
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Poster with a picture of a couple on a Lambretta on a street in Milan.
Milan, Italy, 1950 – a city that breathes reconstruction and faith in the future after the dark years of war. On the city streets, lined with elegant buildings with timeless facades, rolls a Lambretta, an iconic symbol of the Italian lifestyle in the post-war era. In this black and white image we see a couple balancing on the compact scooter, a Lambretta model from the early 1950s, with its characteristic rounded shapes and practical design.
The man, dressed in a long coat and with a pipe in his mouth, steers confidently, while the woman sits close behind, wrapped in an elegant cloak that flutters lightly in the wind. Their poses and clothing reflect a time when fashion and practicality went hand in hand, a blend of sophistication and simplicity.
The Lambretta, manufactured by Innocenti in Milan, revolutionized personal transportation. Launched in 1947 as a response to the need for affordable and agile vehicles, it offered freedom to a generation that yearned for mobility. With its robust construction and innovative features – such as the integrated luggage compartment and low center of gravity – the Lambretta quickly became a beloved companion on the cobblestone streets and narrow alleys of Milan. By 1950, when this photo was taken, the scooter was not only a means of transportation but also a social marker, a display of modernity in the midst of a city that still bore the scars of war.
The background reveals a vibrant urban setting: horse-drawn carriages mingle with early cars, and pedestrians in suits and skirts move along the sidewalks. The couple on the Lambretta seem unaware that they are capturing a timeless snapshot – a glimpse of love, adventure and the budding optimism that characterized Italy on its way into the economic miracle of the 1950s. The image is more than just a photograph; it is a story of an era when the Lambretta became part of the soul of Milan.
Our premium quality, heavier, white, matte paper has a natural, smooth, uncoated finish that feels luxurious to the touch.
